In 2008, March of Dimes underwent a re-branding campaign for not only the organization but of their signature event, WalkAmerica which is now March for Babies. BKV was challenged to find online ways to connect with the target audience to increase awareness of the new brand, increase walker sign-ups and/or individual donations.

BKV tapped into social networking, viral campaigns and grassroots PR to spread the word about the rebranding and leveraged search engine marketing and paid Internet media to generate over 22,000 walkers and donation revenue that resulted in an extremely successful campaign with an overall ROI of more than 4:1.