It's a work in process… and a labor of love. At BKV, we couldn't be more proud of our new partnership with Children's Healthcare of Atlanta. Together, we're pleased to launch the Share the Hope Campaign, a digital campaign of social sharing during the 2011 holiday season. The effort centers around a video: one that demonstrates the bravery and beauty of just some of the patients at Children's. The campaign includes the opportunity to share not only the video, but also a message of hope with the patients spending their holidays at Children's. While the campaign involves traditional media, it will be fueled and sustained by social — with heavy campaign presence on the organization's microsite, YouTube channel, Facebook Fan Page and Twitter account.

So, check back soon. We can't wait to let you know the results of this inspiring campaign.