It's been a big year for Angel Tree and BKV. Our mission: To drive donations and increase awareness of the Angel Tree program — a nonprofit that pairs with churches to provide Christmas gifts to the children of incarcerated parents. Together, we implemented an integrated digital plan that not only bumped up donations and awareness, but also used socially targeted display to eliminate wasted impressions. Did it work? The numbers don't lie.

• • 165% over Donor goal
• • 131% over Revenue goal
• • 32% under Cost-To-Acquire-Donor goal
• • 145% over Click goal